Marketing

Spotify just made changes to their editorial playlists. Here's what that means for musicians.

Last week, Spotify announced some changes in how their editorial playlists work.

From now on, Spotify will begin to personalize some of their editorial playlists, meaning that listeners will hear individual versions of those playlists tailored to their own musical taste. This will make editorial playlists even more important, as in addition to getting your music in front of lots of listeners, they will now put that music in front of listeners who are specifically looking for it.

Amanda Palmer: The Art of Asking

I'd been anxiously awaiting this TED talk, hoping that I would be able to write an insightful post that would get at the heart of the issues Amanda Palmer would undoubtedly raise. Instead, I cannot add much other than affirmation. Just watch. . .

 

and remember one thing. In answer to the question: "How do you make all these people pay for music?"

. . .the real answer is: 'I didn't make them; I asked them. And through the very act of asking people, I connected with them. And when you connect with them, people want to help you.

Art is a successful endeavour when it truly connects with an audience. That connection is not an easy feat, but with that connection comes success.